TRAction studied the implementation of social marketing techniques to improve nutrition through the update of the KokoPlus nutrition supplement in Ghana. This implementation research focused on generating demand for the product through community engagement with caregivers, pregnant women, heads of households, and opinion leaders.
Implemented by Exp Social Marketing Foundation
Study Location: Ghana: Akwapim South, West Akim, Suhum Kraboa Coaltar districts
The aim of the study is to assist the government in implementing national nutrition services at the community clinic (CC) level.